Some people think writing is a universal skill … until they’ve taken a serious crack at it. Three trips to Starbucks and eight fragmented sentences later, writing doesn’t seem so simple. And as Alphabetty likes to obnoxiously point out, it won't write itself.

Regardless of the business you’re in, writing is a part of it. If you have a website, if you advertise, if you want to connect with people – words are at the core. A professional writer is a lover of language, a geek for grammar and an all-around creative force who can bring all kinds of awesome to your project, brand or company.

Alphabetty is that writer.